Brand · Commerce · Growth — Est. 2019 · 140+ projects
Bring design to business.
01 · Brand
Right now we’re finding the one claim a business can defend — and designing the system that makes it obvious.
02 · Commerce
Right now we’re rebuilding a Shopify store around the ninety seconds a stranger spends deciding.
03 · Growth
Right now we’re running the ads that land on the page we designed — and reporting one number for it.
60+Brands built
Brand
Commerce
Growth
Est. 2019
Design that
has a job
to do.
Branding, Shopify and WooCommerce stores, and Google Ads — run by one team for B2B companies and D2C brands. Every project ends on a number we agreed at the start.
140+
Projects shipped
7 yrs
Building brands
₹40Cr+
Client revenue influenced
2.4×
Average return on ad spend
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
Why we exist
Most agencies stop at the brand.
We dont.
Brand, ecommerce and paid media usually sit with three vendors who blame each other when growth stalls.
We run all three. The promise your brand makes is the same one your store keeps and your ads pay for — five stages, one team, one number to answer for.
01
Strategy
Positioning, audience, and a promise you can defend.
02
Identity
Name, marks, system, voice — built to be used, not admired.
03
Experience
UX and interface design around the real buying decision.
04
Commerce
Shopify or WooCommerce, built clean, handed over documented.
05
Growth
Google Ads, Shopping and landing pages, measured properly.
What we do — 3 disciplines, 1 outcome
01.
BRAND
Brand strategy & positioning
−
We find the one thing your business can credibly claim that your competitors can’t, then write it down in language your sales team will actually use.
- Market and competitor audit
- Positioning and value proposition
- Messaging framework and tone
- Naming, where it’s needed
02.
BRAND
Brand identity design
+
An identity built to be used, not admired — tested on a product page, a pitch deck and a shelf before it ships.
- Logo and identity system
- Typography and colour system
- Packaging and collateral
- Brand guidelines and asset kit
03.
COMMERCE
Shopify & WooCommerce
+
Stores designed around the buying decision and built clean, so your team can run them without calling us every week.
- Shopify design and development
- WooCommerce builds and migrations
- Ecommerce UX and product pages
- Documented handover and training
04.
GROWTH
Google Ads & Shopping
+
Paid search run by the people who designed the page the click lands on — so we fix the funnel instead of blaming it.
- Search, Shopping and PMax campaigns
- Product feed builds and clean-up
- Conversion tracking that reconciles
- Monthly reporting against one number
05.
GROWTH
Conversion & landing pages
+
The cheapest growth you can buy is the traffic you already have. We find where it leaks and close the gaps.
- Store and funnel teardown
- Landing page design and build
- A/B testing programme
- Analytics and heatmap setup
Selected work
D2C · Beauty — store redesign + Google Ads
Paying more
for every sale.
Ad costs were climbing and the store hadn’t changed in three years. We rebuilt the Shopify experience and the Shopping feed together, so the promise in the ad matched the page it landed on.
-31%
Cost per acquisition · 90 days
D2C · Travel — identity + Shopify
One Travel Park
Three sub-brands, three voices, and customers dropping out mid-booking. We gave it one name and one experience.
+62%
Enquiry completion · Harsha Reddy, CEO
B2B · Technology — brand + website
Accurio
The company had outgrown the way it described itself. New positioning, new identity, and UX research behind the site.
9 wks
Strategy to launch · Accurio
What is BDTB19
Bring Design To
Business. That's
the whole idea.
After fifteen years designing for Shell, Genpact, Tata 1mg and a long list of companies in between, I kept watching the same thing happen: the brand book gets signed off, everyone claps, and six months later nothing has changed in the business.
BDTB19 started in 2019 to close that gap. The name is the brief. We stay past the identity — into the store, into the ad account — until design is doing something you can measure.
BDTB19 started in 2019 to close that gap. The name is the brief. We stay past the identity — into the store, into the ad account — until design is doing something you can measure.
— Abhishek Kapoor
2019
Building brands
15 yrs
Client revenue influenced
Gurgaon
Average return on ad spend
How we work together
01 · Brand sprint
Find the position,
build the identity.
From ₹3.5L
4–6 weeks · fixed scope
- Positioning and messaging
- Identity system and guidelines
- Launch assets
02 · Brand to store — most chosen
Everything, through to a store that sells.
From ₹7L
8–12 weeks · phased
- Brand sprint, in full
- Shopify or WooCommerce build
- Tracking, handover and training
03 · Growth retainer
Run the ads, keep improving the funnel.
From ₹1.2L/mo
Rolling · 3-month minimum
- Google Ads and Shopping
- Landing pages and CRO tests
- Monthly reporting on one number
Not sure which fits? Send us the problem — we’ll tell you which one it is, or that you don’t need us yet.
In their words
The branding was tied to the vision, not decoration on top of it.
Saurabh Singh
Managing Director, Accurio
Focused and communicative from the first UX session to the last build.
Eric Heilman
Director of Institutional Research, Maret School
Questions people ask before they call
How long does a brand project take?
A brand sprint runs four to six weeks from kickoff to handover. Add a Shopify or WooCommerce build and you're looking at eight to twelve weeks in total. We work in phases with a fixed scope per phase, so you always know what the next invoice is for.
Do you only build on Shopify?
No. Shopify is usually the fastest route for D2C brands, and WooCommerce makes more sense when you need deeper control or you're already invested in WordPress. We'll tell you which one fits your catalogue and your team — and we'll say so if you should stay where you are.
Can you run our Google Ads without doing the branding?
Yes. The three disciplines connect but they don't have to be bought together. Plenty of clients start with a growth retainer and come back for brand work later, or the other way round.
What does a rebrand actually cost?
Our brand sprint starts at ₹3.5 lakh for a fixed scope. Where it goes above that is usually naming, packaging, or a large asset rollout across several markets. You get a firm number after one call, not a range that moves later.
Who owns the files and the accounts?
You do — source files, the Shopify store, the Google Ads account, all of it, in your name from day one. We hand over documented, and we train your team to run it.
Where are you based, and does that matter?
Gurgaon, working with clients across India, the UK and the US. Most work runs remotely with weekly calls; for brand strategy we'll come to you where it's practical.
Insights — written for operators
Shopify or WooCommerce for an Indian D2C brand?
The honest trade-offs on cost, control and how fast you can actually ship.
Commerce · 6 min
What a rebrand actually costs — and what moves after it
Where the money goes, and the difference between a refresh and a strategic shift.
Branding · 8 min
Why your Google Ads CPA rose after the store redesign
Six things that break between the ad and the product page, in the order we check them.
Growth · 5 min
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.