0 seconds to decide

Nobody reads your
store. They scan
it, and they leave.

Median session on a product page before add-to-cart or exit

Shopify, WooCommerce, ecommerce UX and conversion work — designed by the studio that built the brand, so nothing gets lost in translation.

Book a free brand audit
6–10 wksTypical build
₹4.5LFrom, fixed scope
+48%Best conversion lift
<1.8sLCP target
TRUSTED BY Shell Genpact Tata 1mg ExxonMobil Emaar Cvent Accurio Ramco Maret School Energy Impact Partners
Sound familiar?

A store is
not a catalogue

with a cart.

It’s a sequence of small decisions a stranger makes in about ninety seconds. Design either helps them decide or gets in the way; the platform mostly just hosts the argument.

“Traffic is fine. Nobody buys.”

Usually the product page — no hierarchy, no answer to the objection, delivery promise hidden.

“Our store looks like a template.”

Because it is one. A design system built from your identity fixes it without a bespoke rebuild.

“We’re not sure we’re on the right platform.”

Often you are. We’ll say so even when a migration would be the bigger project for us.

“Every change needs a developer.”

Templates and documentation were skipped at handover. Fixable, and it should never have been that way.
Commerce services
01

Shopify

Design, build, migration and optimisation for D2C brands that want to move fast.
02

WooCommerce

For complex pricing, big catalogues, or a WordPress estate you’re keeping.
03

Ecommerce design

UX and interface work built around how your customer actually decides.
04

Conversion optimisation

Find and close the leaks before you spend more on traffic.
How it runs

Five stages.

Ten weeks.

Fixed scope per stage with named dates. Working templates on staging from week four — no reveal at the end.
01

Audit

Current store, analytics, and where the money leaks.
02

Structure

Navigation, catalogue logic and the buying path.
03

Design

Templates designed from your identity, in browser.
04

Build

Clean code, staged and tested on real data.
05

Launch

Migration, tracking, training and 30 days of cover.
Selected work
D2C · Beauty — store redesign + Google Ads

Paying more
for every sale.

Ad costs were climbing and the store hadn’t changed in three years. We rebuilt the Shopify experience and the Shopping feed together, so the promise in the ad matched the page it landed on.

-31%

Cost per acquisition · 90 days
Who this is for

A good fit if

✓ You have products and traffic, and the store is the bottleneck
✓ You want brand and store built by one team
✓ You’re replatforming and want the SEO protected
✓ Your team needs to run it after launch

Probably not if

You need it by Friday for under ₹25,000
You want to skip strategy and go straight to visuals
The decision goes to a committee of twelve
You’re looking for a design contest with ten routes
What it costs
01 · Store build

Design and build, start to finish.

From ₹4.5L

6–10 weeks · fixed scope
  • Full template design
  • Shopify or Woo development
  • Migration and tracking
02 · Brand to store

Identity and store together.

From ₹7L

8–12 weeks · phased
  • Brand sprint in full
  • Ecommerce build
  • Handover and training
03 · Store care

Ongoing improvement.

From ₹80k/mo

Rolling · 3-month minimum
  • CRO tests and iteration
  • New templates and campaigns
  • Speed and health monitoring
Questions people ask before they call
Shopify for speed, reliability and low maintenance. WooCommerce for deep customisation, complex pricing or an existing WordPress estate. We recommend based on your catalogue and your team, not on which is easier for us.
Six to ten weeks for most stores. Large catalogues, subscriptions, multi-currency or ERP integration extend it. You get named dates per stage at kickoff.
Often, and it’s usually the better first move. We start with an audit and a prioritised fix list — sometimes three weeks of focused work beats a ten-week rebuild.
We art direct it and work with photographers we trust. Product imagery does more for conversion than most design decisions, so it’s not an afterthought.
That’s a build requirement, not a nice-to-have. We target LCP under 1.8 seconds and test on throttled mobile before launch.
Related
Brand

Before the store.

Positioning and identity, so the store has something to express.
Growth

After the store.

Google Ads and Shopping, run by the team that built it.
Industry

Building D2C?

Brand, packaging, store and paid, in one build.
Reply within 1 working day

Got a business that needs to move?

Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.

akapoor@gmail.com

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