Branding that earns its place in the business.
Positioning, identity and rebrands for B2B companies and D2C brands. We start with what has to be true about the business, then design the system that makes it obvious.
4–6 wks
Brand sprint
60+
Brands built since 2019
₹3.5L
Fixed scope, from
1
Team, strategy to rollout
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
Sound familiar?
Nobody calls a branding agency because the logo is wrong.
They call because something in the business stopped working, and the brand is where it shows up first. These are the four we hear most.
“Our deck says one thing and our website says another.”
Three teams writing separately with no agreed position underneath. Fixed at the strategy stage, not by redesigning either one.
“We look smaller than we actually are.”
Usually a system problem, not a logo problem — inconsistent type, borrowed stock imagery, documents nobody templated.
“Sales rewrites the pitch for every deal.”
No messaging framework, so everyone invents their own. The cheapest thing on this list to fix.
“We’ve outgrown the name we started with.”
The classic rebrand trigger. The work is protecting what you’ve built while changing what you’re called.
Brand services
01
Brand strategy
The positioning, audience and promise everything else is built on. Research, competitor mapping, and a messaging framework sales will actually use.
02
Brand identity design
Logo, type, colour and the system that holds it together — tested on a product page and a pitch deck before it ships.
03
Rebranding
For companies whose story stopped matching the business. Migration planned so you don’t lose the equity you’ve built.
04
B2B branding
Built for long cycles and buying committees. Clarity that survives being forwarded to someone who’s never heard of you.
05
D2C branding
Shelf, feed and product page treated as one system. Made to move fast and hold up under paid traffic.
How a brand sprint runs
Five stages.
Six weeks.
Fixed scope per stage with a named date against each one. You see work at the end of every stage — there is no six-week silence followed by a reveal.
01
Discover
Interviews with your team and your customers. What the business actually sells.
02
Position
The claim you can defend, who it’s for, and the proof behind it.
03
Design
Identity routes shown in context — not on a moodboard.
04
System
Type, colour, layout, templates. The rules that keep it consistent.
05
Rollout
Files, guidelines, training. Live where your customers see it.
What you actually receive
Positioning statement
The one claim you can defend, written down.
Messaging framework
Proof points and language by audience.
Naming
Optional. Shortlist, screening, rationale.
Logo suite
Primary, secondary, mark, lockups.
Type & colour system
Type & colour system
Brand guidelines
Short enough that people read it.
Templates
Decks, documents, proposals.
Packaging & collateral
Where the product is physical.
Social & ad kit
Sized for the channels you actually run.
Selected work
B2B · Technology — positioning + identity + website
Outgrown
its own story.
Accurio had changed what it sold but not how it described itself, so every new deal opened with an explanation. We repositioned the company, built the identity around it, and put UX research behind the site.
9wks
Strategy to launch · Accurio
The branding was tied to the vision, not decoration on top of it.
Saurabh Singh
Managing Director, Accurio
In their words
A good fit if
✓ You have revenue and the brand is now the bottleneck
✓ You’ve grown past the story you launched with
✓ You sell to businesses and the cycle is long
✓ You’re launching D2C and want it right before you spend on ads
✓ One or two people can make the final call
✓ You’ve grown past the story you launched with
✓ You sell to businesses and the cycle is long
✓ You’re launching D2C and want it right before you spend on ads
✓ One or two people can make the final call
Probably not if
✕ You need a logo by Friday for under ₹25,000
✕ You want to skip strategy and go straight to visuals
✕ The decision goes to a committee of twelve
✕ You want a design contest with ten routes
✕ The real problem is the product, not how it’s described
✕ You want to skip strategy and go straight to visuals
✕ The decision goes to a committee of twelve
✕ You want a design contest with ten routes
✕ The real problem is the product, not how it’s described
What it costs
01 · Brand sprint
Position it, design it, ship it.
From ₹3.5L
4–6 weeks · fixed scope
- Positioning and messaging
- Identity system and guidelines
- Templates and launch assets
02 · Sprint + naming
When the name
has to change too.
From ₹5L
7–9 weeks · fixed scope
- Everything in the brand sprint
- Naming, shortlist and rationale
- Trademark pre-screen support
03 · Brand to store
Carry it through to a store that sells.
From ₹7L
Rolling · 3-month minimum
- Brand sprint, in full
- Shopify or WooCommerce build
- Tracking, handover and training
Questions people ask before they call
How long does a brand project take?
A brand sprint runs four to six weeks: two weeks on strategy, two to three on identity, one on the system and rollout. Naming or packaging adds two to three weeks. You get named dates at kickoff, not a vague range.
What’s the difference between a rebrand and a refresh?
A refresh keeps the strategy and updates how it looks. A rebrand changes what the company claims, who it’s for, or what it’s called — and the visuals follow. Most companies asking for a refresh need the first half of a rebrand; we’ll tell you which one you’re actually looking at on the first call.
Do you do naming?
Yes, as an add-on to the brand sprint. It runs in parallel with positioning and includes shortlisting, a trademark pre-screen with your lawyer, and domain and handle checks before we show you anything you could fall in love with.
We’re B2B. Does branding actually matter for us?
More than for most D2C brands, because your buying cycle is long and involves people who never meet you. B2B branding is mostly about making a procurement committee comfortable and giving sales language they don’t rewrite for every deck.
Will you also build the website and run the ads?
Yes — that’s why the studio exists. Stop at the brand, or carry the same team through the Shopify or WooCommerce build and into Google Ads. Nothing gets translated by a third party.
Who owns the files?
You do, from day one — working files, fonts licensed in your name, the full asset library. We hand over documented and train your team to use it.
After the brand
Commerce
Turn it into a store that sells.
Shopify and WooCommerce builds designed around the buying decision, by the team that built the brand.
Growth
Put it in front of the right buyer.
Google Ads and Shopping run by the people who designed the page the click lands on.
Insights — written for operators
What a rebrand actually costs — and what moves after it
Where the money goes, and the difference between a refresh and a strategic shift.
Branding · 8 min
B2B branding when your buyer is a committee
Designing for the six people in the room who never take your call.
Branding · 7 min
The problem with starting a D2C brand with a logo
Why strategy has to come before visual identity, especially if you plan to run ads.
D2C · 5 min
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.