Brand Strategy
Unleashing Potential in Evolving Business Landscape
What is Brand Strategy?
Brand strategy is the plan of action created to attain a desired perception for a product based on the values it stands for. It’s sole aim is to position the business correctly in the minds of target audience.
It is an amalgamation of business strategy, design, content and innovative marketing techniques. That’s all brand strategy. Everything from A-Z is a step towards a creating the right perception for the product.
Why do you need Brand Strategy?
Businesses are no longer the same, the way they are conducted, the resources they can leverage.
All has changed!
Creates the right perception
Product success today is not just about branding and marketing. It’s about how your target audience perceives your product.
How do you decide scalability?
What will you do if Plan A fails? What will you do if Plan B fails? There has to be a fallback strategy, there has to be the right mindset.
Distribute your budget
Businesses work on a stringent budget, if you don’t have a product strategy that can help you use that limited budget well on the right marketing platforms, you might not be in a position for a second chance. Brand strategy saves you by giving you a clear road map.
Our 5 step
Brand Strategy Workshop
Abhishek Kapoor
Brand Strategist & MD, BrandWorks
DAY I
Business Scoping
We hear all the aspects of your business. Talk to you about your vision and much more.
DAY II
Review
We review your requirements, talk to our stakeholders and at the same time share some industry insights with you.
DAY III
Design
We give you our inputs, with a complete roadmap. We talk everything about, the design, branding, logo, product, technology and expertise you will need.
DAY IV
Mediums
We discuss marketing mediums and budgets here. Out-of-the-box thinking to create a splash happens here.
DAY V
Differentiators & Recap
We go over everything to add the final bells and whistles. We also bring in stakeholders who can help you (if need be).
Impact of
Brand Strategy Consultation?
Brand Strategy helps increase the chances of success. Here are some clear indicators.
Got an idea and want to supercharge it? Or you want to hack your existing business
Let’s talk and give it direction with some awesome growth strategies.