Traffic is easy. Customers are the job.
Google Ads, Shopping and performance marketing for D2C, ecommerce and B2B — with the landing pages designed and built by the same team.
Book a free brand audit
2.4×
Average ROAS
−31%
Best CPA reduction
₹1.2L
From, per month
1
Number we report on
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
Sound familiar?
Ads amplify whatever you
already have.
Paid media makes a good offer profitable and a weak one expensive, fast. Which is why we’d rather fix the page and the proposition first than sell you more clicks into a leaking funnel.
“Our CPA keeps climbing.”
Auction pressure meeting a page that hasn’t changed. Fixing the page beats outbidding everyone.
“We don’t trust our own numbers.”
Broken tracking is more common than anyone admits. First thing we audit, before spending a rupee more.
“The agency reports on impressions.”
Not a business outcome. One number agreed upfront, reported monthly, good or bad.
“We scaled spend and margin disappeared.”
Growth without unit economics. We’d rather find the ceiling honestly than celebrate revenue you lose money on.
Growth services
How it runs
First 90 days.
Then compounding.
Month one is repair and instrumentation. Month two is structure. From month three it’s iteration, which is where returns actually come from.
01
Audit
Account, tracking, feed and landing pages.
02
Fix tracking
Before spending more, make the numbers true.
03
Restructure
Campaigns rebuilt around intent and margin.
04
Land it
Landing pages designed for the promise in the ad.
05
Iterate
Weekly optimisation, monthly reporting on one number.
Who this is for
A good fit if
✓ You’re spending at least ₹3L a month, or ready to
✓ Your margins survive paid acquisition
✓ Your margins survive paid acquisition
✓ Your margins survive paid acquisition
✓ Your margins survive paid acquisition
✓ Your margins survive paid acquisition
✓ Your margins survive paid acquisition
Probably not if
✕ You want a guaranteed ROAS before we’ve seen the account
✕ The product hasn’t found its market yet
✕ You need button-pushing to your spec
✕ The landing pages are off limits
✕ The product hasn’t found its market yet
✕ You need button-pushing to your spec
✕ The landing pages are off limits
What it costs
01 · Ads audit
Find out what’s actually wrong.
₹75k
One-off · 2 weeks
- Account, feed and tracking audit
- Landing page teardown
- Prioritised fix list you can take anywhere
02 · Growth retainer
Run it, improve it, report it.
From ₹1.2L/mo
Rolling · 3-month minimum
- All campaign management
- Landing pages included
- Monthly reporting on one number
03 · Store + growth
03 · Store + growth.
From ₹2L/mo
Rolling · 6-month minimum
- Everything in the retainer
- Ongoing CRO and store work
- Quarterly strategy review
Questions people ask before they call
What’s the minimum ad spend you work with?
Around ₹3 lakh a month. Below that, management fees take too large a share — you’re better served by our one-off audit and running it in house.
Do you charge a percentage of spend?
No, flat monthly fee. Percentage-of-spend rewards an agency for spending more of your money.
Do you do paid social?
We focus on Google, where intent lives. For Meta and LinkedIn we’ll introduce you to specialists we trust rather than pretend.
How quickly will we see results?
Tracking fixes and obvious waste show up inside a month. Structural change takes two to three months to read properly. Anyone promising a transformation in three weeks is describing luck.
Who owns the accounts?
You do, in your name, always — including the history and the learnings if we part ways.
Related
Commerce
Fix the destination.
The store the traffic lands on, rebuilt around the decision.
Brand
Fix the proposition.
When the problem is what you’re saying, not where you’re saying it.
Industry
Established store stalling?
What we do for ecommerce businesses that stopped growing.
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.