Don’t just buy clicks. Build customers.
Search, Shopping and Performance Max for D2C, ecommerce and B2B — run by the people who design the page the click lands on.
Book a free brand audit2.4×Average ROAS
−31%Best CPA reduction
₹1.2LFrom, per month
1Number we report on
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
Sound familiar?
Most ad accounts aren’t broken.
The page is.
You can rewrite headlines and shuffle bids forever. If the landing page doesn’t answer what the ad promised, the money leaks at the same place it always did.
“Our CPA keeps climbing.”
Usually auction pressure meeting a page that hasn’t changed. Fixing the page is cheaper than outbidding everyone.
“PMax is a black box and we hate it.”
It is opaque, but it responds to feed quality and asset discipline. Both are controllable.
“The agency reports on impressions.”
Impressions are not a business outcome. One number gets agreed at the start and reported against monthly.
“Our conversions don’t match our sales data.”
Broken tracking, and more common than anyone admits. It’s the first thing we audit.
What’s included
Account audit
Structure, waste, and what tracking is lying about.
Search campaigns
Built on intent, not keyword volume.
Shopping & PMax
Feed-first, with asset groups that make sense.
Remarketing
Segmented by behaviour, capped sensibly.
Conversion tracking
GA4 and Ads reconciled to your backend.
Landing pages
Designed and built by us, not requested from you.
Feed management
Titles, attributes and exclusions, maintained.
Testing programme
Creative and page tests with a hypothesis.
Monthly reporting
One number, plus what we changed and why.
How it runs
First 90 days.
Then compounding.
Month one is repair and instrumentation. Month two is structure. From month three it’s iteration, which is where the returns actually come from.
01
Audit
Account, tracking, feed and landing pages.
02
Fix tracking
Before spending more, make the numbers true.
03
Restructure
Campaigns rebuilt around intent and margin.
04
Land it
Landing pages designed for the promise in the ad.
05
Iterate
Weekly optimisation, monthly reporting on one number.
Proof
D2C · Beauty — store redesign + Google Ads
Paying more
for every sale.
Ad costs were climbing and the store hadn’t changed in three years. We rebuilt the Shopify experience and the Shopping feed together, so the promise in the ad matched the page it landed on.
-31%
Cost per acquisition · 90 days
Who this is for
A good fit if
✓ You’re spending at least ₹3L a month, or ready to
✓ You sell something with a margin that survives paid acquisition
✓ You’ll let us change the landing pages, not just the ads
✓ You want one number reported honestly, including bad months
✓ You sell something with a margin that survives paid acquisition
✓ You’ll let us change the landing pages, not just the ads
✓ You want one number reported honestly, including bad months
Probably not if
✕ You want us to guarantee a ROAS number before seeing the account
✕ The product has no market fit yet — ads won’t create it
✕ You need someone to just push the buttons you specify
✕ You want to keep the landing pages exactly as they are
✕ The product has no market fit yet — ads won’t create it
✕ You need someone to just push the buttons you specify
✕ You want to keep the landing pages exactly as they are
What it costs
01 · Ads audit
Find out what’s actually wrong.
₹75k
One-off · 2 weeks
- Account, feed and tracking audit
- Landing page teardown
- Prioritised fix list you can take anywhere
02 · Growth retainer
Run it, improve it, report it.
From ₹1.2L/mo
Rolling · 3-month minimum
- All campaign management
- Landing pages included
- Monthly reporting on one number
03 · Store + growth
Fix the funnel and the traffic.
From ₹2L/mo
Rolling · 6-month minimum
- Everything in the retainer
- Ongoing CRO and store work
- Quarterly strategy review
Questions people ask before they call
How much should we spend on Google Ads?
Below roughly ₹3 lakh a month, management fees eat too much of the budget for the arrangement to make sense — you’re usually better off with the one-off audit and running it yourself. Above that, the maths works.
Do you charge a percentage of ad spend?
No. Flat monthly fee. Percentage-of-spend quietly rewards your agency for spending more of your money, which is the wrong incentive to build a relationship on.
Can you guarantee a ROAS?
No, and be careful with anyone who does before seeing your account, your margins and your site. What we do commit to is agreeing one number with you upfront and reporting against it honestly.
Do we need new landing pages?
Often, yes — and they’re included in the retainer. This is the main difference between us and a media-buying shop: we design and build the page rather than emailing you a list of recommendations.
Who owns the Google Ads account?
You do, always, in your name. If we part ways you keep the account, the history and the learnings. No hostage situations.
Can you do Meta and LinkedIn too?
We focus on Google — Search, Shopping and PMax — because that’s where intent lives and where we’re genuinely strong. For paid social we’ll happily recommend people we trust.
Related
More on this
Why your Google Ads CPA rose after the store redesign
Six things that break between the ad and the product page.
Growth · 5 min
PMax or standard Shopping for a small catalogue?
When handing control to the machine actually pays.
Growth · 6 min
Google Ads can’t fix a weak brand
What paid media amplifies, and what it exposes.
Growth · 5 min
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.