0 vendors, one customer

Your brand, your store
and your ads are the
same conversation.

Split across three agencies, they stop sounding like one company

Strategy, identity, packaging, Shopify and paid growth — built as one project, because for a D2C brand they are one project.

Book a free brand audit
8–12 wksBrand to live store
₹7LFrom, phased
2.4×Average ROAS
1Team, not three vendors
TRUSTED BY Shell Genpact Tata 1mg ExxonMobil Emaar Cvent Accurio Ramco Maret School Energy Impact Partners
The challenge

In D2C, the brand and the store

are the same thing.

Your customer meets the brand as a product page under paid traffic. Split that across a branding agency, a developer and a media buyer and you get three versions of the same company.

“We launched with a logo and now we’re stuck.”

Common and fixable. The identity was made before anyone decided what the brand was for.

“Our ads work but the margin doesn’t.”

Paid acquisition is punishing without repeat purchase or AOV work. That’s a proposition problem before it’s a media one.

“Packaging and website look like different brands.”

Different suppliers, no shared system. One set of rules fixes both.

“We can’t get off discounting.”

Discounting is what a brand does when it has nothing else to say. This is the expensive one to leave alone.
What we build
01

Positioning

What you claim, who it’s for, and why they’d pay more than the alternative.
02

Identity & packaging

Shelf, feed and product page designed as one system.
03

Shopify store

Built around the buying decision and fast enough to survive paid traffic.
04

Shopping & PMax

Feed-first campaigns, with the product page designed by the same team.
05

Conversion work

AOV, repeat purchase, and the leaks that make paid unprofitable.
How it runs

One project.

Twelve weeks.

Phased so you can stop at any stage, but scoped as one thing. Most D2C brands start at positioning and go live with paid running on day one.
01

Position

The claim, the audience, the price you can defend.
02

Identity

Brand system, packaging, art direction.
03

Store

Shopify build designed around the decision.
04

Launch

Feeds, tracking, campaigns live at go-live.
05

Grow

Iteration on AOV, repeat rate and cost per acquisition.
Selected work
D2C · Beauty — store redesign + Google Ads

Paying more
for every sale.

Ad costs were climbing and the store hadn’t changed in three years. We rebuilt the Shopify experience and the Shopping feed together, so the promise in the ad matched the page it landed on.

-31%

cost per acquisition · 90 days
Questions people ask before they call
No — it’s the cheapest time to get it right. What’s too early is spending on paid before the proposition and the product page can carry it.
Yes. Graphics, dielines and print-ready artwork in house; structural design with partners. For D2C the unboxing is part of the brand, not a separate project.
No. It’s phased, and plenty of brands take the positioning and identity, then come back for the store. It’s just cheaper as one project than three.
Beauty, food and beverage, home, apparel and accessories, mostly post-revenue and pre-Series A. If you’re selling something that photographs well and repeats, we’re a fit.
Twelve weeks from positioning to a live store with campaigns running is realistic. Faster is possible if the identity exists and the catalogue is small.
Related
Industry

Selling to businesses too?

Long cycles, committees, and collateral that has to travel.
Commerce

Store first?

Shopify design and build for D2C catalogues.
Growth

Ready for traffic?

Feeds and PMax for product catalogues
Reply within 1 working day

Got a business that needs to move?

Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.

akapoor@gmail.com

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