Design for how people actually behave.
Research, information architecture, flows, prototypes and testing — for web apps, ecommerce and B2B products where a confused user is a lost customer.
Book a free brand audit3–6 wksTypical engagement
₹2.5LFrom, fixed scope
5–8Users tested per round
+48%Best conversion lift
TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
Sound familiar?
Most UX problems are decisions
nobody made.
Not bad taste — ambiguity. Nobody decided what the product is for, so every screen tries to serve everyone, and the person using it has to work out what matters.
“Users keep asking support the same question.”
Your support inbox is the cheapest usability study you’ll ever run. It usually points at one screen.
“Everyone has an opinion and nobody has data.”
Five users, one hour each. Opinions get much quieter after the recordings.
“The product does everything and sells nothing.”
Feature parity with a competitor is not a proposition. Something has to be first.
“Onboarding drops people at step two.”
Almost always because step two asks for something you haven’t earned yet.
What you receive
User research
Interviews and observation, synthesised.
Journey map
Where people actually get stuck.
Information architecture
What lives where, and why.
Wireframes
Structure before decoration.
Interactive prototype
Clickable, testable, arguable.
Usability testing
Recorded sessions with findings.
Interface design
The visual layer, built on the system.
Design system
Components your developers can build from.
Handover
Specs, states, and edge cases documented.
How it runs
Research, then
design.
Never the reverse.
Every stage ends with something you can react to. There is no month of silence followed by a big reveal.
01
Research
Interviews, analytics, support tickets, session recordings.
02
Map
Journeys, jobs, and the moments that decide the outcome.
03
Structure
Architecture and flows, agreed before any visuals.
04
Design
Wireframes to interface, on the real content.
05
Test
Five to eight users, then fix what they broke.
Who this is for
A good fit if
✓ You have users, or access to people who would be
✓ You’ll let research change the plan
✓ There’s a developer who can build what we design
✓ You can name the number this should move
✓ You’ll let research change the plan
✓ There’s a developer who can build what we design
✓ You can name the number this should move
Probably not if
✕ You want screens designed to a fixed spec, no questions
✕ Research findings won’t be allowed to change anything
✕ The real problem is pricing or positioning
✕ You need it finished next week
✕ Research findings won’t be allowed to change anything
✕ The real problem is pricing or positioning
✕ You need it finished next week
What it costs
01 · UX review
Find what’s broken, fast.
₹90k
One-off · 2 weeks
- Heuristic and analytics review
- Five user tests
- Prioritised fix list
02 · UX design
Research through to interface.
From ₹2.5L
3–6 weeks · fixed scope
- Research and architecture
- Prototype and testing
- Interface and design system
03 · Embedded
Design alongside your team.
From ₹1.5L/mo
Rolling · 3-month minimum
- Ongoing design and testing
- Design system maintenance
- Weekly working sessions
Questions people ask before they call
What’s the difference between UX and UI?
UX decides what the screens are and in what order; UI decides what they look like. We do both, in that order, and the first one is where the money is saved.
How many users do you need to test with?
Five to eight per round finds the large majority of usability problems. Beyond that you get diminishing returns — better to fix what you found and test again.
We don’t have users yet. Can you still help?
Yes, with proxy research: people in the same role at similar companies, plus competitive analysis. It’s weaker than real users, and we’ll say so, but it’s much better than guessing.
Do you work in Figma?
Yes, and we hand over a documented file with components, states and edge cases — not eighty loose frames your developer has to interpret.
Can you build it too?
Yes. Web app development and management is a separate service, and plenty of clients take the design and give it to their own team instead. Both are fine.
Can you do Meta and LinkedIn too?
We focus on Google — Search, Shopping and PMax — because that’s where intent lives and where we’re genuinely strong. For paid social we’ll happily recommend people we trust.
Related
Product
Build what we designed.
Development and ongoing management, by the team that designed it.
Product
Not sure what to design yet?
A working prototype in days to settle the argument.
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.