Search, Shopping and Performance Max for D2C, ecommerce and B2B — run by the people who design the page the click lands on.

Book a free brand audit
2.4×Average ROAS
−31%Best CPA reduction
₹1.2LFrom, per month
1Number we report on
TRUSTED BY Shell Genpact Tata 1mg ExxonMobil Emaar Cvent Accurio Ramco Maret School Energy Impact Partners
Sound familiar?

Most Shopify builds start in the

wrong place.

They start with a theme, then squeeze the brand into whatever the theme allows. We start with how your customer decides, and build the store around that.

“Our store looks like every other Shopify store.”

You bought a theme and changed the colours. The fix is a design system built from your identity, not a template with your logo on it.

“Traffic is fine. Nobody buys.”

Almost always the product page: weak hierarchy, no answer to the objection, and a delivery promise buried below the fold.

“We’re on the wrong platform.”

Migration is a solved problem — the risk is losing URLs, reviews and rankings. That’s planned before anything gets moved.

“Every change needs a developer.”

A build handed over without documentation or templates. Yours should be editable by your marketing team on a Tuesday afternoon.
What’s included

Store design

Every template, designed — not just home and product.

Theme development

Clean, documented, no plugin sprawl.

Product page system

Built around the objection, not the layout.

Migration

Segmented by behaviour, capped sensibly.

Speed work

Core Web Vitals passed before launch.

Apps & integrations

Only the ones that earn their subscription.

Tracking

GA4 and Ads conversions that reconcile.

Handover

Documentation and a training session.

Post-launch support

30 days included, retainer optional.
How it runs

Five stages.

Ten weeks.

Fixed scope per stage with named dates. You see working templates on staging from week four, not a reveal at the end.
01

Audit

Current store, analytics, and where the money leaks.
02

Structure

Navigation, catalogue logic, and the buying path.
03

Design

Templates designed from your identity, in browser.
04

Build

Clean theme code, staged and tested on real data.
05

Launch

Migration, tracking, training and 30 days of cover.
Proof
D2C · Beauty — store redesign + Google Ads

Paying more
for every sale.

Ad costs were climbing and the store hadn’t changed in three years. We rebuilt the Shopify experience and the Shopping feed together, so the promise in the ad matched the page it landed on.

-31%

Cost per acquisition · 90 days
Who this is for

A good fit if

✓ You have products and traffic, and the store is the bottleneck
✓ You’re replatforming from WooCommerce, Magento or a builder
✓ You want the brand and the store built by one team
✓ You need your own team to be able to run it after launch

Probably not if

You need it by Friday for under ₹25,000
You want to skip strategy and go straight to visuals
The decision goes to a committee of twelve
You’re looking for a design contest with ten routes
What it costs
01 · Store build

Design and build, start to finish.

From ₹5L

6–10 weeks · fixed scope
  • Full template design
  • Theme development
  • Migration and tracking
02 · Brand to store

Identity and store together.

From ₹7L

8–12 weeks · phased
  • Brand sprint in full
  • Shopify build
  • Handover and training
03 · Store + growth

Ongoing improvement.

From ₹80k/mo

Rolling · 3-month minimum
  • CRO tests and iteration
  • New templates and campaigns
  • Speed and health monitoring
Questions people ask before they call
Our builds start at ₹5 lakh for a fixed scope: full template design, theme development, migration and tracking. Large catalogues, subscriptions or multi-currency push it higher. You get a firm number after one call.
Shopify if you want speed, reliability and low maintenance overhead. WooCommerce if you need deep customisation, complex pricing rules, or you’re already invested in WordPress. We’ll recommend against a migration if your current platform isn’t the problem.
We build on a clean base theme and design every template on top of it. Fully bespoke themes cost more to maintain than they’re worth for most brands; a heavily customised base gives you the same result and your team can still hire for it.
Not if the migration is planned. We map every existing URL to its new destination, keep the redirects, move reviews and structured data, and monitor Search Console for the first month after launch.
Yes. Roughly half our store builds continue into a growth retainer, which is the point — the people who designed the product page also own what happens to the click.
Related
Commerce

WooCommerce instead?

When you need deeper control or you’re already on WordPress.
Growth

Now bring people to it.

Google Ads and Shopping run by the team that built the store.
Industry

Building a D2C brand?

Brand, packaging, store and paid, in one build.
More on this

Shopify or WooCommerce for an Indian D2C brand?

The honest trade-offs on cost, control and how fast you can ship.
Commerce · 6 min

Why your Google Ads CPA rose after the store redesign

Six things that break between the ad and the product page.
Growth · 5 min

Shopify isn’t your brand

Your platform is infrastructure. Your brand is why they choose you.
Commerce · 4 min
Reply within 1 working day

Got a business that needs to move?

Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.

akapoor@gmail.com

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