Logo, typography, colour, imagery, packaging and digital — designed as one system and tested where your customers actually meet you.
Book a free brand audit
2–3 wks
Identity stage
₹2.5L
From, fixed scope
3
Routes, shown in context
100%
Files yours on day one
Trusted byShellGenpactTata 1mg
ExxonMobilEmaarCventAccurio
RamcoMaret SchoolEnergy Impact Partners
Trusted byShellGenpactTata 1mg
ExxonMobilEmaarCventAccurio
RamcoMaret SchoolEnergy Impact Partners
Sound familiar?
A logo is
about 5%
of an identity.
The other 95% is what happens when someone has to build a product page, write a proposal or lay out a carton at 4pm on a Friday. That’s the part we design.
“Our logo is fine. Everything else is a mess.”
No system: no type scale, no colour rules, no layout logic. The logo was never the problem.
“Every deck looks like a different company.”
Templates that were never made. It’s the fastest-returning thing in this list.
“It looked great in the presentation.”
Because it was shown on a moodboard. We present routes on a real product page and a real document instead.
“Our packaging and our website don’t match.”
Different suppliers, no shared system. One set of rules fixes both.
What’s included
Logo suite
Primary, secondary, mark, lockups, clear space.
Typography system
Scale, pairings, licensing in your name.
Colour system
Primary, secondary, accessible combinations.
Layout system
Grid and composition rules that hold.
Imagery direction
Art direction, with examples to brief against.
Packaging
Where the product is physical
Digital applications
Web, email and social components.
Templates
Decks, proposals, documents.
Brand guidelines
Short enough that people read it.
How it runs
Three routes.
One system.
We show three genuine directions, in context, on the surfaces that matter most to your business. Then one gets built out properly — no endless rounds on a mark nobody has seen in use.
01
Brief
From the strategy: what the identity has to solve.
02
Explore
Three routes, designed on real applications.
03
Choose
One route, with the reasoning written down.
04
System
Type, colour, layout, components, templates.
05
Ship
Files, guidelines, licensing, training.
Proof
B2B · Technology — positioning + identity + website
Outgrown
its own story.
Accurio had changed what it sold but not how it described itself, so every new deal opened with an explanation. We repositioned the company and built the identity around it.
9wks
Strategy to launch · Accurio
The branding was tied to the vision, not decoration on top of it.
Saurabh Singh
Managing Director, Accurio
What it costs
01 · Identity
System design, strategy already done.
From ₹2.5L
2–3 weeks · fixed scope
- Three routes in context
- Full identity system
- Guidelines and templates
02 · Brand sprint
Strategy and
identity together.
From ₹3.5L
4–6 weeks · fixed scope
- Positioning and messaging
- Full identity system
- Launch assets
Questions people ask before they call
How much does a brand identity cost?
From ₹2.5 lakh when the positioning already exists, or ₹3.5 lakh for the full sprint including strategy. Packaging ranges, naming, or a large rollout across markets push it higher.
How many logo options do we get?
Three routes, each a genuinely different answer rather than the same idea in three colours. We show them applied to a real page and a real document, because that’s where identities succeed or fail.
Who owns the fonts?
You do — we license typefaces in your name and hand over the paperwork. Beware of anyone who installs a font from their own licence on your project; it becomes your legal problem later.
What if we don’t like any of the routes?
It’s rare, because the strategy stage narrows the territory before anyone designs. If it happens, one further round is included — and it usually means we got the brief wrong, not the design.
Do you design packaging?
Yes, for D2C and retail brands. Structural design we partner on; graphics, dielines and print-ready artwork we do in house.
Related
Commerce
Take it to the store.
A Shopify build that looks like the brand you just made.
Reply within 1 working day
Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.