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3Disciplines
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2026Updated
Latest
Branding & B2B
Commerce & growth
Latest
What a rebrand actually costs — and what moves after it
Where the money goes, and the difference between a refresh and a strategic shift.
Branding · 8 min
Shopify or WooCommerce for an Indian D2C brand?
The honest trade-offs on cost, control and how fast you can actually ship.
Commerce · 6 min
Why your Google Ads CPA rose after the store redesign
Six things that break between the ad and the product page, in the order we check them.
Growth · 5 min
Branding & B2B
B2B branding when your buyer is a committee
Designing for the six people in the room who never take your call.
Branding · 7 min
The problem with starting a D2C brand with a logo
Why strategy has to come before visual identity, especially if you plan to run ads.
Commerce · 6 min
Why your Google Ads CPA rose after the store redesign
Six things that break between the ad and the product page, in the order we check them.
Growth · 5 min
Commerce & growth
Google Ads can’t fix a weak brand
What paid media amplifies, and what it quietly exposes.
Growth · 5 min
PMax or standard Shopping for a small catalogue?
When handing control to the machine actually pays, and when it doesn’t.
Growth · 6 min
Why most B2B brands look exactly the same
Category conventions, risk aversion, and the cost of blending in.
Branding · 6 min
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