TRUSTED BY
Shell
Genpact
Tata 1mg
ExxonMobil
Emaar
Cvent
Accurio
Ramco
Maret School
Energy Impact Partners
What we believe
Design should
have a job
to do.
That’s the whole philosophy, and the name is the brief: Bring Design To Business. Everything below follows from taking it literally.
Design should have a job
Measured against something, not admired.
Brands should have a point of view
Claiming everything means claiming nothing.
Digital should remove friction
Every extra decision costs you a customer.
Marketing should create movement
Impressions are not an outcome.
Say the unprofitable thing
Including when the honest answer is a smaller project.
Hand it over properly
Documented, in your name, from day one.
The founder
Started in 2019,
for one reason.
Fifteen years designing for Shell, Genpact and Tata 1mg taught me one uncomfortable thing: the brand book gets signed off, everyone claps, and six months later nothing has moved in the business.
So BDTB19 does the parts most studios hand off. You get the same team from positioning through to the ad account — which means nobody can tell you the problem is someone else’s half of the project.
So BDTB19 does the parts most studios hand off. You get the same team from positioning through to the ad account — which means nobody can tell you the problem is someone else’s half of the project.
— Abhishek Kapoor
2019
Studio founded
15 yrs
Founder experience
Gurgaon
Working worldwide
how we work
How we’re
set up.
Small and senior on purpose. The people you meet in the first call are the people doing the work — there is no team you get handed to afterwards.
Questions people ask
How long does a brand project take?
A brand sprint runs four to six weeks from kickoff to handover. Add a Shopify or WooCommerce build and you're looking at eight to twelve weeks in total. We work in phases with a fixed scope per phase, so you always know what the next invoice is for.
Do you only build on Shopify?
No. Shopify is usually the fastest route for D2C brands, and WooCommerce makes more sense when you need deeper control or you're already invested in WordPress. We'll tell you which one fits your catalogue and your team — and we'll say so if you should stay where you are.
Can you run our Google Ads without doing the branding?
Yes. The three disciplines connect but they don't have to be bought together. Plenty of clients start with a growth retainer and come back for brand work later, or the other way round.
What does a rebrand actually cost?
Our brand sprint starts at ₹3.5 lakh for a fixed scope. Where it goes above that is usually naming, packaging, or a large asset rollout across several markets. You get a firm number after one call, not a range that moves later.
Who owns the files and the accounts?
You do — source files, the Shopify store, the Google Ads account, all of it, in your name from day one. We hand over documented, and we train your team to run it.
Where are you based, and does that matter?
Gurgaon, working with clients across India, the UK and the US. Most work runs remotely with weekly calls; for brand strategy we'll come to you where it's practical.
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Got a business that needs to move?
Tell us what you’re building, changing or trying to fix. You’ll get a straight answer on where design can make the biggest difference, what it would take, and roughly what it costs.