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More and more startup seem to be under the course of preparation. As Surge intent data shared by Bombora(see report) suggests that businesses are taking this time for branding and rebranding instead of cash burn on ads.
This clearly suggests that more and more businesses are leveraging this as an opportunity to pivot around the new norm and come back even stronger.
A few things as a marketer that you can do as a marketer if you are planning rebranding are as follow : –
Start by thinking out what did not work
- Scan Things up – When you think about what was missing in your existing brand and looking at things to filter out mistakes. You will find a ton of them, no branding is relevant after a certain amount of time.
- UI/UX – Branding and websites done a few years back did not have much emphasis on User experience but with the advent of mobile site and app, it has become a prime requirement. Hire a UX designer to help you come up with better flow of content for your web/mobile app.
- Position yourself better –Â Each time you do rebranding there is a reason to do it, that is to position your brand better. A good way to figure out is how many times you missed good deals or an instance where you were not able to convey trust.
- Consistency – A lot of major brands miss out on creating a consistent theme across their collaterals, this is a major miss. A good brand always ties all their brand collaterals together, be it through colors or a brand mark or something else.
- Never change things entirely – Whenever you consider rebranding, a complete overhaul of the look should be avoided unless the business was a failure.
- Competition – There was never a better time to research competition more than at present and come back with a stronger and better strategy.
