What makes a brand valuable? How can a company build and measure its brand equity? And what are some examples of brands with high or low brand equity? In this blog post, we will answer these questions and more.
What is Brand Equity and Why Does It Matter? Read More »
A collection of startups from various fields that have excelled in bringing about a cahnge in their respective industries. Take a look at this article to get inspired on how to innovate for your own startup or business.
38 Best startups you need to look out for in 2021! Read More »
Event Branding just hearing this can make anybody wonder what really goes behind creating a branding for an event… Check out our latest guide where we cover what event branding is, its benefits, its elements and all that there is to an event. Lets get started!
All about event branding Read More »
A brand without vision is like a ship without sail. Writing a brand vision has never been easier, follow the listed rules to write a creative and compelling vision statement for your brand and reach where you’re aspiring to be.
How to write a creative vision statement for your brand? Read More »
The Buyer persona is a fictional profile portraying in a customized, detailed fashion, the most important features of a typical client of a product or service. In other words, it describes a character that doesn’t exist but represents an ideal buyer or some of your ideal buyers. Building a Buyer Persona, as well as defining the target
What is the Buyer persona? Read More »
If you think you or don’t know where to start, you’re definitely not new to this. Like any other feature, chat is one of the most sought-after features for any website these days. We have collated this list for our reader to see the best options out there. The main thing that you should watch
Best tools for live chat on your website! 8 free chat tools Read More »
Thinking of a new business, picking a Logo for business can be a tiring task.Here are some well researched observations by Brandworks. Picking a logo is tiring an hence we have put together this list for you to become aware in a quick way!
Different types of logo for business Read More »
Considering rebranding, What is missing in your promotions?or a new logo? Then definately ask for design based on golden ratio (also called the golden rectangle and golden mean) is a shape with a proportion of 1 to 1.618. More complexly, the math can be described like this as explained by the Interaction Design Foundation: Each number in the Fibonacci sequence
Considering a new logo? Do ask for Golden ratio Read More »
In this post COVID era, the entire world is thinking of ways to step up and help businesses. It’s the perfect hook! Each thing that you do online has the potential to convert into a marketing hook for viral publicity. Hence, hashtags are the center of why brands need to carefully come up with thought
6 reasons why successful brands use #hashtags Read More »
Where does this pandemic bring to us? How do we stay sane in the new standards created in the post COVID era? What are the tactics we can adopt for the rest of the 2020? Businesses are now reducing marketing budgets, focusing on prime marketing channels and reducing headcounts. The idea is to create lean
3 hacks to build demand in this economic crisis Read More »
