Are you ready to take your business to next level
Supercharge Your Brand’s Potential! Harness the Untapped Power of Brand Equity with our Expert Consulting Services at Brandworks Worldwide. Ignite Growth, Influence, and Unmatched Success.
Brandmarks for a startup or considering rebranding, selecting it requires awareness
Thinking of a new business, picking a logo type for business can be a tiring task. Here are some well-researched observations by Brandworks. Picking a logo is tiring an hence we have put together this list for you to become aware in a quick way!
First let’s understand how many elements are there in a logo?
There are four elements or you can ask – what are the 4 types of logo?
Each type of the four types of logo designs have their own relevance and need to be understood from a usage standpoint.
- Wordmark logo design – This type of a logo is usually text used in a stylized way, for example, Bestbuy, Amazon, Home Depot, Walmart all have one thing in common, a wordmark logo!
- Lettermark – It’s pretty close to wordmark or you can say one and the same thing. The only difference is that lettermark is a little more artistic when it comes to the text used.
- Brandmark or the logo – the symbol that goes with the text is what stands for a brandmark, e.g. Microsofts’ four window icon brandmark, apple’s Apple logo brandmark.
- Iconic logo design or Monogram – This is close to the brandmark but different at the same time. It’s more or less a non-typographic design (otherwise it would be a wordmark) used to visually identify a brand. Its iconic nature may be abstract or a figurative representation of the products or services offered by the company. It’s more like an Emblem or a monogram of your university. It has to be iconic in nature, something that represents greatness.
These together constitute different types of logo for business!
Now the second question arises?
Can a logo type be just words?
The answer is “Yes” absolutely. Out of all the logo types, Wordmark,” logotypes are logos which are built entirely of the word or words that make up the company’s name. The main focus here is typography, obviously. This style of logo strongly ties a brand’s visual identity to the name of the company.
Is logo a Symbol?
A logo is a graphic mark and icon, an emblem or a shape with specific colors that reminds people of you or your brand, it is used to aid and promote public identification and recognition.
I hope that clarifies some of the issues of branding and getting a logo and answers your questions on Different types of logo for business. Here are some creative logo samples of how brandmarks are created and designed to help you choose which one suits your business better
Creative logo I – The negative space logo
It simply means a shape is carved out of another shape, letters or combination of multiple shapes. Like this creative logo for yoga australia.
Creative logo II – Papercurl logo is more of a style than a method to symbolize anything in a logo.
Creative logo III – Playlines logo a creative logo style used in businesses related to playschools
Creative logo IV – Calligraphic logo a creative logo style which is a good fit for floral, restaurants and cafes
Creative logo V – Monogram logo a creative logo style used media businesses, schools etc.
Follow us on social media here
https://www.instagram.com/brandworks_w/