Anandi Singh, Author at Brandworks

The Importance of Micro-Interactions: How Small Details Boost UX

Best Practices, Design Tips / By Anandi Singh

In the fast-paced world of digital design, every detail counts, and micro-interactions are no exception. These subtle, often overlooked elements play a pivotal role in enhancing user experience (UX) and engagement. Micro-interactions can be as simple as a button changing color when hovered over or as complex as animated notifications. In this blog post, we […]

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Simplifying Navigation: 5 UX Design Tips to Reduce User Frustration

Best Practices, Design Tips / By Anandi Singh

In today’s digital landscape, seamless navigation is crucial for enhancing user experience (UX). Frustrated users often abandon websites that are difficult to navigate, leading to lost opportunities for businesses. Therefore, simplifying navigation not only improves usability but also increases engagement and conversion rates. In this blog, we’ll explore five practical tips to enhance navigation and

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How Personalization Can Transform Your UX and Drive Customer Loyalty

Design Tips, Strategies / By Anandi Singh

In the competitive landscape of digital products and services, personalization has emerged as a crucial strategy for enhancing user experience (UX) and fostering customer loyalty. As customers become increasingly discerning, they expect tailored experiences that cater to their individual preferences. In this blog, we will explore how personalization can transform your UX and drive customer

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Conducting Effective User Research: A Step-by-Step Guide for Better Design

Design Tips, Strategies / By Anandi Singh

In today’s fast-paced digital landscape, understanding your users is essential for creating products that resonate. Conducting effective user research can significantly influence design choices, ultimately leading to better products and enhanced user satisfaction. This blog will guide you through a step-by-step process for conducting user research effectively. Why User Research Matters User research allows you

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10 Ways Agile Methodology Can Accelerate Your Product Development

Best Practices, Strategies / By Anandi Singh

In today’s fast-paced business world, staying ahead of the competition requires agility, innovation, and adaptability. Product development cycles need to be faster, and teams must deliver high-quality products efficiently. This is where Agile methodology comes into play—a dynamic, iterative approach that’s transforming how companies develop products. So, why is Agile such a game-changer? Let’s explore

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What Makes a Great Mobile UX? Key Principles to Get Right

Best Practices, Design Tips / By Anandi Singh

In the digital age, mobile user experience (UX) has become a critical factor for business success. With mobile devices now accounting for more than half of global web traffic, companies must prioritize mobile UX to meet user expectations and stay competitive. But what makes a great mobile UX, and how can businesses ensure they’re getting

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