Brand Strategy
What is Brand Strategy?
Brand strategy consultation establishes a targeted plan to shape a product’s perception, aligning with core values for precise positioning in the minds of the audience. It combines business strategy, design, content, and innovative marketing to build brand identity. Each step is crafted to enhance brand development strategy, ensuring all efforts—from initial planning to execution—support a cohesive vision for the brand’s impact.
Why do you need Brand Strategy?​
Businesses have transformed—both in operations and in the resources available to them.
All has changed!​
Creates the right perception​
Product success goes beyond branding and marketing—it’s defined by how your audience perceives it.
How do you decide scalability?​
What will you do if Plan A fails?
What will you do if Plan B fails?
There has to be a fallback strategy, there has to be the right mindset.
What will you do if Plan B fails?
There has to be a fallback strategy, there has to be the right mindset.
Distribute your budget​
With tight budgets, businesses need a strong product strategy to effectively allocate resources. Without it, a second chance may be lost. A clear brand strategy serves as a roadmap for success.
How we do it
Our 5 step
Brand Strategy Workshop​
Business Scoping​
We hear all the aspects of your business. Talk to you about your vision and much more.
Review
We review your requirements, talk to our stakeholders and at the same time share some industry insights with you.
Design
We give you our inputs, with a complete roadmap. We talk everything about, the design, branding, logo, product, technology and expertise you will need.
Mediums
We discuss marketing mediums and budgets here. Out-of-the-box thinking to create a splash happens here.
Differentiators & Recap
We go over everything to add the final bells and whistles. We also bring in stakeholders who can help you (if need be).
Abhishek Kapoor
Brand Strategist & MD, BrandWorks
DAY I
Business Scoping​
We hear all the aspects of your business. Talk to you about your vision and much more.
DAY II
Review​
We review your requirements, talk to our stakeholders and at the same time share some industry insights with you.
DAY III
Design​
We give you our inputs, with a complete roadmap. We talk everything about, the design, branding, logo, product, technology and expertise you will need.
DAY IV
Mediums
We discuss marketing mediums and budgets here. Out-of-the-box thinking to create a splash happens here.
DAY V
Differentiators & Recap​
We go over everything to add the final bells and whistles. We also bring in stakeholders who can help you (if need be).
Impact of
Brand Strategy Consultation?
Brand strategy consultation boosts success rates. Here’s how it makes an impact.
Got an idea and want to supercharge it? Or you want to hack your existing business​
Let’s talk and give it direction with some awesome growth strategies.