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It’s the perfect hook!
Each thing that you do online has the potential to convert into a marketing hook for viral publicity.
Hence, hashtags are the center of why brands need to carefully come up with thought of tags to make the brand stand out from the crowd and resonate with the audience.
The call to action on social media
It is the most effective CTA (call to action) on social media, specially for people who are tracking you for the first time. It helps them review and then take action i.e. subscribe to your handle or even contact you on social media.
Simplest filter
A hashtag is nothing but the simplest filter to content that you will create over time
Viral Marketing Friendly
A hashtag is that arrow, which if aimed correctly has the potential to make a campaign a huge viral word of mouth marketing with campaign success.
Existing Niche
Influencers getting attention are the ones that define the initial success of a hashtag. So, getting them onboard is always a good idea to give that initial pump
Feed integration
Once the campaign develops momentum, one of the overlooked benefits of using that content is to display content on your website, facebook, twitter and all other social media platforms have embed codes. If you don’t know how here are some cool links to refer too.
Social Walls for Events & contests
With branded hashtags you can engage audiences for events and gamification at events, virtual events, webinar and contests.
Some cool tools to find relevant hashtags are –
Hashtag Tracker – Really cool option to check current trends
Rite Tag – This one has a chrome extension as well! Integrates well with marketing tools like hubspot, hootsuite, etc.